With persuasive writing, I find, personally, that a mix of emotional appeals and rational presentation of facts is most effective. My personal opinion is that people most quickly respond when their heartstrings are tugged. If you want to get someone to see things from your point of view, then try to elicit an emotinal response from them.
However, that will only get you so far. If you don't show readers some evidence that appeals to their intellect, then you won't convince them of anything in the long run. I like evidence in the form of concrete examples. I tend to be very skeptical of statistics, because I think they can be presented in different ways to say different things.
So one thing a persuasive writer can do is to use an example that is well documented as completely truthful and factual, but also has a heartfelt angle to it. Then it's like killing two birds with one stone. The reader is persuaded on an emotional and intellectual level.
However, that will only get you so far. If you don't show readers some evidence that appeals to their intellect, then you won't convince them of anything in the long run. I like evidence in the form of concrete examples. I tend to be very skeptical of statistics, because I think they can be presented in different ways to say different things.
So one thing a persuasive writer can do is to use an example that is well documented as completely truthful and factual, but also has a heartfelt angle to it. Then it's like killing two birds with one stone. The reader is persuaded on an emotional and intellectual level.
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